Online Reputation Management (ORM)
Ensuring that you know what is being said about you online,
and that you are leading the conversation.
Basically, your problem arises when negative press gets into the news and consumer websites, which then climb to the top of Google, Yahoo, MSN and other search engines for your product and company name. So how can you push down the ranking of an irritated blogger or news web page?
Nowadays, the first step people take in researching
your company is through online search.
Have you Googled your own company recently?
Who Can Benefit from Online Reputation Management (ORM)?
The truth is, any and all companies who care about their reputation in the business world can benefit from ORM.
You can't afford to ignore content intended to damage your company name and reputation, whether that content has been generated professionally or by regular posters on the Internet. Attacking such content with an organized and efficient strategy is by far the best way to protect your company’s reputation and brand.
You can't afford to ignore content intended to damage your company name and reputation, whether that content has been generated professionally or by regular posters on the Internet. Attacking such content with an organized and efficient strategy is by far the best way to protect your company’s reputation and brand.
HOW DOES ONLINE REPUTATION MANAGEMENT WORK?
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Research & Anlaysis
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- Target Source of Negative Content
- Work with Source of Negative Press to Minimize impact
- Develop a Strategy to overcome negative press
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Positive Content Distribution
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- Create & distribute high impact content on a variety of trusted sites
- Drown out and/or replace negative press with positive content
- Optimize existing websites & content
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Develop and Maintain RSS Feed
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- Monitor keywords related to your company across search engines
- Respond to customer opinions and comments immediately
- Know what is being said about you online
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